Headspace: Partnerships
Headspace x Star Wars 2022
Headspace x Poketo 2023
Headspace x Cotopaxi 2023
Headspace x Star Wars
Creative Direction (Co-branding)
Multi-Channel Campaign
To celebrate May 4th and Mental Health Awareness Month, Headspace joined forces with Star Wars to launch exclusive meditation, mindfulness and sleep content featuring the most iconic characters and sounds from Star Wars.
The Star Wars and Headspace content features breathing exercises with fan favorites including Yoda, R2-D2, Chewbacca, and BB-8 in a new series, Breathe with Star Wars. Content was designed to help jedis and fans alike fall asleep to the soothing sounds of the galaxy. In a series of three Star Wars Sleepcasts, based on iconic locations, X-Wing Voyage, Tatooine Sunset and Islands of Ahch-To, Headspace lulled listeners into their most restful state and drift off to sleep at lightspeed.
This partnership achieved nearly 500M earned media impressions and over 200 press hits.
Headspace x Poketo
Creative Direction
Product Development
Multi-Channel Campaign
Headspace partnered up with Poketo, a brand focused on curating timeless products that turn your everyday routines into joyful rituals.
This collaboration introduced a limited edition collection of items as companion products to support mindfulness in your everyday routines. The thoughtfully designed items will help you be mindful as you transition into the busy, upcoming holiday season, all centered around helping you find the joy in everyday rituals and routines.
Leaning into “Find joyful rituals,” this partnership showcased how Headspace and Poketo helped make mental wellbeing an approachable, tangible and integral part of everyday life.
The capsule included candles, a mindfulness journal, stationary as well as a deck of mindfulness cards; both brands center around empowering individuals through accessible and effective tools to find joy across all your everyday moments.
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Headspace x Cotopaxi
Creative Direction
Product Development
Multi-Channel Campaign
Headspace partned up with Cotopaxi – a mission driven, sustainable outdoor apparel brand, to launch a co-branded physical product collaboration. With this partnership we aim to encourage our audience to discover mindfulness, the natural beauty of the outdoors, and adventure. The Headspace and Cotopaxi collaboration will educate individuals on the interconnectedness between getting outside and benefits of mental wellbeing. With physical products and guided mindfulness exercises rooted in the splendor of nature, we’ll inspire them to take action to further enrich their lives.