MyHeadspace
Campaign
Art Direction
For World Mental Health Day, Headspace launched the #myheadspace campaign – giving their members the platform to share their stories that felt human, raw, and relatable. As a brand dedicated to improving the health and happiness of the world, Headspace’s ambition is to become industry thought leaders during this moment, whilst positioning its content and benefits front and center.Through a range of various formats and channels, the team brought to life member experiences with mental health and how Headspace, and specifically the content, has helped them in their everyday lives. By de-stigmatizing mental health struggles, this campaign resonated with different communities and inspired new audiences to start their own journeys with Headspace.