Sleep with John Legend
Ad Campaign
Art Direction
This Headspace and John Legend campaign includes two TV spots, beginning with “Sleep with John Legend” which aired during Super Bowl LVI, promoting a series of sleepcasts narrated by Legend’s soothing voice, along with an 8-hour sleep playlist curated by the singer-songwriter.
Headspace’s second TV spot, "Love Yourself Like A Legend'', encourages viewers to practice self-love aired on Valentine’s day. The campaign was intended to be a cultural moment and humor to deliver a very important and often overlooked message: for people to take care of the most important relationship they have - the one with themselves.